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Despite vendors’ rapturous embrace of Second Life, many observers remain skeptical about its legitimacy as a business tool, or serious environment for real- world business. (Non porn business, that is.) Face it, the minute IBM starts dropping wads of PR dough and allocating marketing bodies to Second Life, it’s time to run in the other direction. Sad but true. It’s like watching a high school vice principal trying to be hip and happening. It just doesn’t wash. And frankly wouldn’t you prefer that he not even try? (Related aside: Fake Steve Jobs’ thread about Irving Wladawsky-Berger holed up in the Second Life metaverse was brilliant.) Read the rest of this entry »
In our culture of hype, the Second Life virtual world had its day in the sun. Almost a year ago, I contributed to the hubbub with a big story in Fortune about how even IBM CEO Sam Palmisano was calling virtual worlds a major future trend. More recently, with all the buzz about Facebook and social networking, you may have heard less about Second Life, or even assumed it was waning. But in a recent interview, Philip Rosedale, CEO of Linden Lab, which operates it, insists that both company and service are thriving. Read the rest of this entry »
Two students were hanging out in the de Saisset Sunday night. One had a green beard, one sported flip flops and socks. Both were naked. Things got weirder as they started humping each other to a soundtrack of moans and whines playing melodramatically in the background. A piece of Santa Clara reality? It’s a two-fold answer: Yes and no. Yes, it really happened, but something so bizarre could only take place in the digital world of Santa Clara’s Second Life island. And is that reality? Read the rest of this entry »
