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Forget Second Life. The real virtual world gold rush centers on the grammar-school set. Second Life and other virtual worlds for grown-ups have enjoyed intense media attention in the last year but fallen far short of breathless expectations. The children’s versions are proving much more popular, to the dismay of some parents and child advocacy groups. Now the likes of the Walt Disney Company, which owns Club Penguin, are working at warp speed to pump out sister sites. Read the rest of this entry »
In our culture of hype, the Second Life virtual world had its day in the sun. Almost a year ago, I contributed to the hubbub with a big story in Fortune about how even IBM CEO Sam Palmisano was calling virtual worlds a major future trend. More recently, with all the buzz about Facebook and social networking, you may have heard less about Second Life, or even assumed it was waning. But in a recent interview, Philip Rosedale, CEO of Linden Lab, which operates it, insists that both company and service are thriving. Read the rest of this entry »
Virtual worlds have been attracting a huge amount of interest this year, driven by the success of Second Life, World of Warcraft, Habbo Hotel, Club Penguin and a host of others that have hit the headlines. When faced with something so shiny, baffling and new it is reassuring to see that imaginative artists have always intuitively understood both the charms and the dangers of leaving this world for another. Children’s writers in particular have made it their business to dramatise the process of imaginative escape into other worlds, and so children’s literature is full of that liminal moment when a child crosses the threshold and leaves the safe, ordered world they know for some strange new world in which everything is entirely different. This is of course a staple of narrative, not just children’s narratives, but there seems to be something about children’s minds which makes the feeling of leaving real life and entering a magical new world particularly seductive. Read the rest of this entry »
